新闻摘要：
由宁夏回族自治区商务厅主办的“寻道·启新程”老字号申报政策解读会在银川举行，近百家有潜力的企业代表参加。浙江省老字号企业协会的丁惠敏对老字号认定政策、历史文化价值评估、企业经营与创新能力评价及申报材料撰写等要点做了系统讲解，强调新时期既要守住技艺与底蕴，也要体现与市场接轨的活力与可持续性。
自治区市场监管厅就企业连续经营、合规经营要点、信用信息公示与经营异常名录防控等硬性要求作了说明，并通过典型案例提示常见的年报等问题会影响企业信用。现场互动热烈，围绕知识产权、历史资料证明、信用管理和线上线下融合等问题展开问答。自治区商务厅表示将从被动管理转向主动服务，通过常态化联系和全流程支持，推动“岁月沉香 风华新生”行动，激发老字号在消费升级和文化传承中的作用。
思考与启发：
老字号既是手艺与记忆的载体，也是经营者的责任与日常劳作。天经里对忠心与责任的提醒，提醒我们在传承中要守诚信、讲规矩，用勤劳和细致去把一门手艺、一份品牌保管好、做稳当，同时也要学着与时俱进，让传统与市场有温和的对话。
对企业来说，诚信是根本，守法合规是底线，创新是生机。把每一件小事做扎实，把应尽的年报、信用管理、知识产权保护做足，一点一滴积累口碑与信任，正是老字号走得更稳、更长久的路径。
经文：
《引支勒·马太卷 25:21》 主人要对那仆人说：好，你这又良善又忠心的仆人；你在不多的事上有忠心，我要把许多事派你管理；可以进来享你主人的快乐。
链接：📖 查看经文
### English Translation
Title:
Preserving Tradition and Embracing Innovation in China’s “Old‑Brand” Enterprises
News Summary
The Ningxia Hui Autonomous Region’s Department of Commerce hosted a policy‑explanation meeting titled “Seeking the Way – Starting a New Journey” for the registration of old‑brand (time‑honored) companies. The event took place in Yinchuan and was attended by representatives from nearly a hundred promising firms.
Ding Huimin, a representative of the Zhejiang Province Old‑Brand Enterprise Association, gave a systematic briefing on:
- the criteria for being recognized as an old‑brand,
- how to assess a company’s historical and cultural value,
- the evaluation of business operations and innovation capability, and
- how to prepare the required application materials.
She stressed that, in this new era, firms must guard their craftsmanship and heritage while also showing vibrancy and sustainability that align with today’s market.
The Region’s Market Supervision Administration explained the hard requirements concerning:
- continuous and compliant operation,
- public disclosure of credit information, and
- preventing a company from being placed on the “abnormal business” list.
Using typical case studies, they warned that common oversights—such as missing annual reports—can damage a firm’s credit standing.
The discussion was lively. Participants asked about issues like intellectual‑property protection, documentation of historical records, credit management, and integrating online and offline sales.
The Department of Commerce said it will shift from a reactive, supervisory role to a proactive, service‑oriented one. Through regular contact and full‑process support, it will promote the “Aged‑Scented Years, Fresh‑Blooming Glory” initiative, aiming to unleash the power of old‑brand companies in consumer upgrades and cultural inheritance.
Reflections and Insights
Old‑brand businesses are carriers of skill and memory, and they also represent the daily responsibilities of their owners. The classic Confucian reminder about loyalty and duty calls us to:
- Keep integrity and follow the rules while preserving a craft or a brand,
- Work diligently and attentively so that the tradition remains solid and reliable,
- Adapt wisely so that the old and the new can converse gently.
For any company, honesty is the foundation, legal compliance is the baseline, and innovation is the lifeblood. By handling everyday tasks well—filing required annual reports, managing credit responsibly, protecting intellectual property—businesses build reputation and trust bit by bit. That steady, trustworthy growth is exactly how an old‑brand can endure longer and travel farther.
Scripture
Matthew 25:21 (ESV) – “His master said to him, ‘Well done, good and faithful servant. You have been faithful over a little; I will set you over much. Enter into the joy of your master.’”
You can read the verse here: 📖 View Scripture
来源：http://www.nx.xinhuanet.com/20251021/0b9d3d3bcde44dc890d853873b014056/c.html
